Monday 31 December 2012

The Hobbit wins box office. Les Miserables and Django Unchained neck and neck.

Sometimes It's frightening how accurate the math can be. Before This year, there Were Only a handful of Movies that have opened on a Christmas Day That happened to land on a Saturday over the last decade (Ali and Kate and Leopold in 2001, Alien vs. Predator: Requim, The Great Debaters, and The Waterhorse).


Ali, AVP2, and the Denzel Washington drama The Great Debaters were pretty front loaded ($ 10m / $ 34m and $ 9.5m / $ 26m, and $ 3.5m / $ 13m respectively) while the smaller films (Kate and Leopold and The Waterhorse: Legend of the Deep) Christmas opening days had smaller but longer legs over the six days ($ 2.5m / $ 17m and $ 2.3m / $ 16.7m).

These prior examples I use Because the three major wide releases this weekend pretty much matched up Those patterns to a tee. So when i tell you That Les Miserables opened on Christmas Day to $ 18 million but did "just" $ 28 million for the weekend and "only" $ 66 million for the six-day holiday (a 3.67x weekend multiplier), That Does not Mean anything other than it played like a regular high-profile film That Happened to Have opened on Tuesday the 25th. Django Unchained Or That pulled in $ 64 million to $ 15 million off Tuesday opening Christmas, That Means That It's actually the biggest legs of any would-be blockbuster to open On this specific date Tuesday the 25th (4.2x weekend multiplier).

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