Allu Arjun new film Iddarammailatho was launched on Wednesday (October 17, 2012) morning in Ramanaidu studios in Hyderabad. An official ceremony was held by pooja outstanding cast and film crew and regular shooting will start from the second week of November. The romantic entertainer will be directed by Puri Jagannath and produced by Ganesh under Parameswara Arts Bandla.
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